The Krowne Company
Results

The work, in plain numbers.

Five companies. Five industries. The same playbook every time — the tactic changed, the thinking didn't.

Nearwoo
Founded by Eytan Elbaz (creator of Google AdSense) — Head of Product Operations

Built the acquisition engine from scratch, then made it scale.

Nearwoo was the first real-time bidding platform built for small businesses, productizing access to programmatic ad buying for local companies that could never reach it on their own. It was a scale play in the early days of RTB, and the whole thing lived or died on how fast we could sign up local businesses. I joined early as head of product operations and designed a ground-acquisition program that paired a purpose-built app with a distributed field model, launched it in Los Angeles, and used that first version to learn what actually drove signups. Once the model proved out, I rebuilt it into something repeatable and took it into new markets. Along the way I restructured the customer org around a function it didn't have yet: proactive retention.

Result

4× increase in customer acquisition velocity.

Prizeo
Charity Network (Cuban / Wagner) — Operator

A seven-figure loser, profitable in a year.

Prizeo was a celebrity sweepstakes platform losing seven figures a year. Instead of chasing more campaigns, I went after the value already moving through the platform: tips at checkout, tiered add-ons at the moment of purchase, and retargeting that went back to people who'd already given and made them a second, smarter offer. Small things, stacked, on every transaction.

Result

First profitable year since the company was acquired. Turned inside twelve months.

Charitybuzz
Charity Network (Cuban / Wagner) — Operator

Same playbook, different vertical.

Charitybuzz was the auction side of the house, a marketplace that had already raised hundreds of millions for cause. Auctions don't have "tips," so the lever was different: I borrowed the buyer's premium straight out of the brick-and-mortar auction world, where it's standard, and built it into the platform. The principle was identical to Prizeo. The mechanism was native to how auctions actually work.

Result

Material margin improvement and a restructured monetization model on a platform operating at real scale.

Charity Auctions Today
Recruited as #2, on Dan Martell's advice

Seven figures of new revenue in year one.

CAT was the turnaround I was specifically recruited to run. I brought the whole playbook with me: tips and add-ons from the sweepstakes side, buyer's premiums from the auction side, post-purchase retargeting across the board, plus a product rebuild to support it all. Every one of these was a value-driver the business had been walking past.

Result

Added seven figures in incremental revenue inside the first year, and made the business profitable.

Cycle for the Cause
NYC LGBT Community Center

A stalled fundraiser, grown 5×.

A major AIDS-fundraising bike ride from Boston to New York that had stalled. The donor base was real; the program was only asking once. I built multi-touch fundraising, so after someone gave, they got a follow-up that reframed their impact and pointed them toward a different part of the program. The same donors, asked again, the right way.

Result

Roughly 40% lift in average donor value and a 5× increase in fundraising revenue. The program is still growing today.

Portfolio today

And I still do this every day. For my own companies.

The clearest proof I can offer isn't a turnaround from a decade ago. It's that I run four companies right now, built on the same thinking, and one of them is one of the most effective agencies in its industry.

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