From the first conversation to the handoff.
No mystery, no scope creep you didn't see coming.
Let's be honest about fit.
You're a founder-led company that's hit a revenue ceiling: real traction, real revenue, but growth has stalled and you can feel there's more in the business than you're pulling out of it.
- You're the founder or CEO of a founder-led company, roughly $1M to $25M (smaller's okay if the fit's right)
- Your business is transactional, subscription, or a marketplace, where a customer can be worth more than they are today
- You've got product-market fit and real revenue, this is about getting more from what you've built, not finding it in the first place
- You're carrying too much of the strategy yourself, and the team is executing without senior direction
- You want someone in the business with you, not someone shipping you a deck
- You're pre-revenue or still hunting for product-market fit (you need a different kind of help, and I'll happily point you to it)
- You're looking for execution hands (an agency or a contractor is the right call, not me)
- You want advice without accountability
- You're not ready to give an outside operator real decision-making room
- You're shopping for the cheapest option
I've spent most of my career around mission-driven and founder-led companies, so I've got a particular soft spot for them. But the work is the same wherever there's revenue hiding in plain sight.
What I own, and what I don't.
I'm a fractional operator. That means I embed with your company as a senior member of the team, own the growth and revenue work end to end, and stay accountable for the outcome, not a slide deck. Here's exactly what that does and doesn't include, so there are no surprises.
- The revenue diagnosis: customer cohort analysis, pricing and packaging review, funnel teardown, the hard look at where money is leaking.
- The monetization build: the second and third ask, lifecycle and retention systems, and the value-drivers built native to your business so existing customers are worth more.
- The acquisition architecture: channel strategy, referral systems, CAC discipline, and attribution that tells you the truth, funded by the revenue we freed up first.
- The operating layer that makes it stick: directing your marketing team day to day, the weekly operating rhythm, and exec-level reporting tied to revenue.
- Execution hands. I direct your team and your vendors. I don't run the ads or build the pages myself; that's what your team or an agency is for.
- The full COO seat. I own the growth and revenue surface. Not HR, not finance, not legal.
- Strategy decks. I don't hand you a plan and leave. I'm fully embedded, accountable for the outcome.
How this is structured.
A fractional engagement only works if the shape of it is clear from the start. Here's how I structure the work, the time, and the investment.
- Term
- Engagements start at 90 days, with a mutual option to extend. Twelve months is a common arc.
- Cadence
- Typically 15 to 20 hours a week. In your exec meetings, in your Slack, reachable on a predictable rhythm. Primarily remote, on-site when it's worth it.
- Roster
- One, sometimes two clients at a time.
- Investment
- Senior fractional operator level. Engagements typically run $10,000 to $25,000 per month depending on scope, set in the fit conversation.
How an engagement runs.
The fit conversation.
A real conversation, not a pitch. Where the company is, what's in the way, whether the work I do is the work you need. If we're a fit, we scope it together. If we're not, I'll tell you, and I'll usually know someone who is.
Diagnostic.
I get inside the business before I change anything. Customer cohort analysis, a hard look at pricing and packaging, a funnel teardown, an operations review, customer interviews I run myself, the competitive picture. When the diagnostic is done, you and your exec team get the findings. Not sixty slides. The handful of things that actually matter, in the order to fix them.
Quick wins and foundation.
Two tracks at once. The first goes after revenue we can move quickly, usually through pricing, packaging, the second ask, or funnel mechanics. The second builds the infrastructure that pays off over the rest of the engagement. By now I'm in the exec meetings and directing the marketing team day to day.
Scale, document, hand off.
The quick wins are throwing off data. The foundation work is taking hold. I document everything so it lives in the company and not in my head, and we have a straight conversation about what's next: extend, scale down to a maintenance retainer, or help you hire the permanent leader and exit clean.
Not quite ready for a full embed? Start here.
Most of my work is the embedded fractional engagement described above. But not every company needs an operator in the building for ninety days. Sometimes you need a specific question answered well, or a focused piece of work done right. For that, I take on a small number of closed-scope engagements. They ladder up to the kind of scale work every company at this stage eventually needs; they're just a place to start if you're a little early for the full engagement. Defined scope, defined price. And if you decide to step into a full fractional engagement afterward, the fee credits forward.
Advisory Engagement
A focused advisory engagement on one part of your business: a funnel teardown, a pricing review, a specific growth question worked through with you and your team. The fastest way to get my eyes on a problem. More than a single meeting; scoped to the question.
Revenue Diagnostic
A deep dive into where your revenue is leaking and where it's hiding. I get into your data, your pricing, your funnel, and your customer base, and deliver a prioritized map of the money you're leaving on the table and what it's worth.
Strategy Intensive
A focused 30-day engagement on a single high-stakes question, a repositioning, a pricing overhaul, an acquisition-channel decision, working directly with your leadership team to produce a real, executable plan. A deliverable, not an embed.