From the first conversation to the handoff.
No mystery, no scope creep you didn't see coming.
Let's be honest about fit.
You're a founder-led company that's hit a revenue ceiling — real traction, real revenue, but growth has stalled and you can feel there's more in the business than you're pulling out of it.
- You're the founder or CEO of a founder-led company, roughly $1M to $25M (smaller's okay if the fit's right)
- Your business is transactional, subscription, or a marketplace, where a customer can be worth more than they are today
- You've got product-market fit and real revenue — this is about getting more from what you've built, not finding it in the first place.
- You're carrying too much of the strategy yourself, and the team is executing without senior direction
- You want someone in the business with you, not someone shipping you a deck
- You're pre-revenue or still hunting for product-market fit (you need a different kind of help, and I'll happily point you to it)
- You're looking for execution hands (an agency or a contractor is the right call, not me)
- You want advice without accountability
- You're not ready to give an outside operator real decision-making room
- You're shopping for the cheapest option
I've spent most of my career around mission-driven and founder-led companies, so I've got a particular soft spot for them. But the work is the same wherever there's revenue hiding in plain sight.
What I own — and what I don't.
- The revenue diagnosis — customer cohort analysis, pricing and packaging review, funnel teardown, the hard look at where money is leaking.
- The monetization build — the second and third ask, lifecycle and retention systems, and the value-drivers built native to your business so existing customers are worth more.
- The acquisition architecture — channel strategy, referral systems, CAC discipline, and attribution that tells you the truth, funded by the revenue we freed up first.
- The operating layer that makes it stick — directing your marketing team day to day, the weekly operating rhythm, and exec-level reporting tied to revenue.
- Execution hands. I direct your team and your vendors. I don't run the ads or build the pages myself — that's what your team or an agency is for.
- The full COO seat. I own the growth and revenue surface. Not HR, not finance, not legal.
- Strategy decks. I don't hand you a plan and leave. I'm in the building, accountable for the outcome.
Four phases. Ninety days each block.
The fit conversation.
A real conversation, not a pitch. Where the company is, what's in the way, whether the work I do is the work you need. If we're a fit, we scope it together. If we're not, I'll tell you, and I'll usually know someone who is.
Diagnostic.
I get inside the business before I change anything. Customer cohort analysis, a hard look at pricing and packaging, a funnel teardown, an operations review, customer interviews I run myself, the competitive picture. End of week three you and your exec team get the findings. Not sixty slides. The handful of things that actually matter, in the order to fix them.
Quick wins and foundation.
Two tracks at once. The first goes after revenue we can move inside 60 days, usually through pricing, packaging, the second ask, or funnel mechanics. The second builds the infrastructure that pays off over the next six to twelve months. By now I'm in the exec meetings and directing the marketing team day to day.
Scale, document, hand off.
The quick wins are throwing off data. The foundation work is taking hold. I document everything so it lives in the company and not in my head, and we have a straight conversation about what's next: extend, scale down to a maintenance retainer, or help you hire the permanent leader and exit clean.
The questions founders actually ask.
Engagements start at 90 days with a mutual option to extend. Typical commitment is 15 to 20 hours a week. I'm in your exec meetings, in your Slack, and reachable on a predictable rhythm. I don't answer weekend Slack unless something's genuinely on fire, and I'll tell you honestly when it is.
Investment sits at the senior fractional operator level, and the specifics get set in the fit conversation. Engagements typically run $10–25K per month depending on scope.